Our obsession with ice cream sandwiches started innocently enough when Asacia, our founder, was a child. She and her mom used to make ice cream the old fashioned way. This, paired with homemade, fresh baked cookies would become a staple in her childhood and the cornerstone for the present day family-run business.


Asacia has been sharing her love of ice cream sandwiches with her community for nearly three decades. With gluten-free diets becoming more prevalent than ever, and a few of Asacia’s Celiac friends requesting treats they could enjoy, Asacia took the plunge and began exploring gluten-free recipes and options. In 2014, Innocent Ice Cream began to offer a 100% gluten-free menu, cleverly disguised for all to indulge in.

Anyone can make a good cookie, but a good gluten-free cookie is a true art, science and craft. To nail the perfect recipe, countless hours were spent and over 2,000 batches were baked and tested. The hard work paid off: Innocent Ice Cream cookies are soft, chewy, and decadent. And, like we always say, you won’t believe they’re gluten-free. Mission complete.


By Spring 2015, toting an ice cream sandwich that would make mom proud, we hit the streets to realize a lifelong dream. We found Innocent’s first home in a gluten-free church kitchen in Kitsilano, which we still honour with grateful hearts (and the halo in our logo)! By summer, we jumped into production, bought our first tricycle, and cruised the Vancouver Seawall “pedaling” frozen joy all summer long. As one of Vancouver’s first companies to offer an ice cream sandwich and the only one to make them gluten-free, our first season was an epic success. Vancouver’s obsession with ice cream was well underway, but its love affair with ice cream sandwiches was only just beginning..


In one short year, we had outgrown our tricycle. With weddings, festivals, film sets, pool parties, bat mitzvahs and more, the requests were flooding in and we only had three wheels! In 2016, our solar powered ice cream truck, “Sunshine,” joined the fleet. We set up shop at English Bay Beach and traveled around town to every shindig we were invited to. The response was overwhelmingly positive, and our hearts were filled with gratitude. By the end of the season, we had our sights set on the future.